D1 Milano

D1 Milano is a luxury fashion accessory brand born in Milan during the 2013 Edition of Milano Fashion Week. The company is considered one of the fastest growing brands in the luxury industry and has been featured by Forbes in the list "Top 10 Startups Redefining Italian Fashion".

With strong shapes, a competitive price point, attention to details and aesthetics, D1 Milano produces unconventionally Italian Products that represent our strong Italian heritage.

  • Dario Spallone, CEO of D1 Milano

D1 Milano home page

Working together

D1 Milano approached us to discuss about how to build an amazing online shopping experience. We identified the unique features that they need, such as a store locator to allow their customer to locate their offline presence around the world and a "lifestyle" page with their Instagram feed. Closely working with them made it easy to outline the road for a successful e-commerce. We lended our extensive e-commerce knowledge to help them find the best experience for their website.

Custom Shopify filters of D1 Milano collection page


We built a custom Shopify app to better integrate with their logistic in order to streamline the workflow to fulfill orders. We also setup social sales channel (Facebook, Instagram) and other online channels like Farfetch.

Product page of D1 Milano website

Limited edition product pages

We helped D1 Milano launching the project shadow watch by designing and building an outstanding product page. The page included a count-down to create hype before product launch and a password protection to allow only user with a special code obtained through a newsletter subscription to buy the product.

Limited edition "Project Shadow" page

The results

We gave D1 Milano a brand new Shopify Plus site. Three months after the launch revenues already matched the whole revenue of the previous year. Since then sales keep growing at a fast-pace, with a 3x increase year on year.